We provide high-quality search engine optimization services at reasonable rates. We use the most up-to-date search optimization methodologies combined with a very large network of thematically appropriate sites for linking, and outstanding, personal, project management. If we take your project, your search results will improve.
How People Use Search Engines
- About 42% of people click on the first result on the first page of search results.
- 12% click on the second result.
- 9% click on the third result.
- 6% click on the fourth result.
- Only about 3% click on the last result on the first page of search results.
Search Engines vs PPC
- 85% of people click on natural (non-advertising) search results.
- Only 15% of clicks are for PPC (Pay Per Click).
- Natural search optimization (search engine optimization) is worth roughly 3X paid search results (PPC via Google Adwords, Yahoo, Bing, Ask.com and others).
- The top position in paid search advertising (PPC) is visible only about 50% of the time.
- The top position in natural search (via SEO) is visible about 100% of the time and gets close to half of the clicks.
PPC is Like Crack
PPC will get you high (in search results) fast, but it's expensive and when you stop you crash. Still, about 87% of online marketing budgets go to Pay Per Click (PPC) even though the return on investment for PPC may be far lower than SEO (search engine optimization). SEO accounts for only about 11% of search marketing budgets - yet the click through rate for successful SEO can be three times higher than PPC.
SEO Takes Time, But Healthier
Like healthy food and exercise for people, search engine optimization (SEO) is better for a company. The return on investment on a successful SEO project is far higher than that of PPC. The most expensive Pay Per Click ad will perform far worse than the top position in natural search. People trust natural search more than paid online advertising.
Some PPC is Good
Because search engine optimization firms all take time to raise a website in search results, a little PPC is a good thing. Normally, PPC and SEO split the budget, as search results begin to rise naturally, the PPC budget is reduced and often eliminated altogether.
The Cost of SEO
Costs for SEO range from $1200 per month and up. Unlike PPC, SEO costs are short-term. Depending on a number of factors such as site age, existing links, page rank, competitiveness of search term, etc. the budget adjusts.
Working Within a Search Marketing Budget
We often start with an existing budget and communications plan, then create strategic marketing plans specific to search. Budget expenditures fit within the client budget with allocations between PPC and SEO changing over time. In this way our clients stay within their budget, while benefiting from an evolutionary SEO program.